We tested and compared the top popup builder tools on the market. Here's our honest breakdown of features, pricing, pros, and cons to help you choose the right one.
11 popup types + social proof. All-in-one builder with drag-and-drop editor, A/B testing, real-time analytics, webhook integrations, and self-hosting option. Generous free plan.
Verdict: Best overall value for popup + social proof needs.
Popular lead generation plugin for WordPress. Strong template library and targeting rules. Focused on email capture and lead gen, no social proof notifications.
Verdict: Best for WordPress-only email capture focus.
Email capture and share buttons. Simple to use but limited popup types. Recently rebranded. Free plan available but very limited.
Verdict: Best for basic email capture with share buttons.
E-commerce focused with Shopify integration. Email capture, spin wheels, and basic popups. Strong for Shopify but limited outside of it.
Verdict: Best for small Shopify stores.
AI-powered popup platform with advanced targeting. Good for e-commerce with product recommendations. Higher price point.
Verdict: Best for enterprise e-commerce with AI needs.
Pure social proof notification tool. Shows recent purchases and sign-ups. No popup builder, no email capture, no countdown timers.
Verdict: Best for pure social proof only.
If you need both popups and social proof in one tool, Pops Builder offers the best value with 11 popup types, a free plan, and self-hosting options. For pure social proof only, FOMO is a solid choice. For WordPress-only email capture, OptinMonster leads.